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While this may seem like an issue of semantics, it’s simply adhering to the wording of the Visa and Master Card regulations that allow the Zero Fee Program to be implemented.
Here’s the verbiage specific to both Visa and Master Card Rules and Regulations: From Master Card Rules 15 November 2016 18.104.22.168 Discount Offer – US Region and US Territories in the US Region and a US Territory, a Merchant may request or encourage a Cardholder to use a means of payment other than a Visa Card or a Visa Card of a different product type (e.g., Visa Classic Card, Visa Traditional Rewards Card, Visa Signature Card) than the Visa Card the consumer initially presents.
As a result of a 2013 consumer who used a credit card over other methods of payment.
As a result of a 2013 lawsuit against the card networks, merchants are now allowed to impose a surcharge in all but 10 states and Puerto Rico.
The proprietary technology is provided in conjunction with our hardware and processing partners.
However, any consumer who pays with cash, will have this fee waived. Consumers who pay with a method other than cash will see a 3.99% Zero Fee Program fee listed on their receipt at the register.
Gas stations have been using this program in the US for over 15 years.
The additional 3.99% service charge is programmed into your terminal, hence there are no additional steps for you.
A: Until recently, Visa and Master Card regulations made it clear merchants could not charge more to a consumer who used a credit card over other methods of payment.
We’ll address the surcharge in the next question below.
However, there has always been a stipulation in the Visa and Master Card regulations that allow for a discount when paying with cash.The increase in fees is not borne by the card issuing banks or credit card processors – it’s paid for by you the merchant!