Zodiac dating service
“They were pretty much just marketplaces sending traffic off to random astrologers,” he said.
“They were definitely shady.”This year he finally backed one: Sanctuary, an app that can be described as “Uber for astrological readings.” For .99 a month, you can receive a monthly one-on-one chat consultation with an astrologer. Birnbaum’s decision to back a horoscope company through Five Four Ventures, the incubator he runs, “gets a lot of grins” from people in the finance world, he said. Astrology is having a cultural moment, and for investors, that translates to dollar signs.
Banu Guler, the chief executive and co-founder of Co-Star, said not every investor she pitched was enthusiastic about her company and that some dismissed its practice area as pseudoscience. scans of people while using the app to learn about how people are reacting to it. Of course the selfie-loving nanoinfluencer generation is eager to hear that they’re unique and special, no matter how woo-woo it seems. But that explanation ignores what many in the astro-verse consider the major turning point for Big Zodiac: The election of Donald Trump.
She views astrology as a form of collective wellness, with Co-Star helping people relate to each other based on star signs. Trump raised people’s doubts about certain scientifically proven systems, Ms. “People became so much more receptive to the idea of there being different ways of seeing the world,” she said.